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This website sniflmd.com has the following in the homepage, "The Sinus and Nasal Institute of Florida, P." We viewed that the webpage also stated " Is a center of excellence that sub-specializes in the medical and surgical care of patients with nasal and paranasal sinus disorders rhinology." It also said " Thank you for visiting this website to learn more about our center as a resource for your nasal and sinus health! Request New Patient Appointment. Healthcare Disorders Diagnosed and Treated. Website Design and Development by TecTao Designs ." The header had Donald Lanza as the highest ranking search term. It is followed by Donald C. Lanza, Dr. Lanza, and rhinitis which isn't as ranked as highly as Donald Lanza. The next words they used was sinusitis. Sinus and Nasal Institute of Florida was included but might not be understood by search crawlers.